UK’s National Cancer Director, Mike Richards said:
- Media attention is essential if things are going to change.
- I am not trying to get elected. But I know that we need those bad news stories. If all the journalists stopped criticising and said cancer is wonderful, my ability to move things would be diminished.
Knowing what needs to be done is one thing. Making it happen is quite another.
Well-informed media stories that highlight shortcomings and failings can help focus minds on the need for urgent action ~ Peter McIntyre
The media plays a critical role in creating political momentum for change to improve health services. When journalists do their job well, patients are more likely to get the treatment and care they need.”